Wix

Features & Functionality

Mobile Optimization

All of the Wix templates are optimized for mobile, but they are not responsive. This means that after you’ve finished working on your website, you will have to work on your mobile site separately to make sure that everything looks good. It is very easy to do but does require additional time and effort which could have been avoided if the templates were 100% responsive.

To edit your mobile site, you simply switch to the mobile editor and you’ll be able to see what your website looks like on a mobile phone.
You can edit the mobile site with the same flexibility and control as the regular site builder, and choose different items you’d like to show or hide when your site is viewed on a smartphone.

As of April 2019, Wix has released exciting new mobile design features. Now, just for mobile, you can create a branded welcome screen to showcase your personal brand. You can also offer a custom mobile menu and add lively animations that are designed especially for the mobile experience. You’ll have fun playing with the new mobile layout for gallery images as well as adding image animations and hover effects that will catch your site visitors’ eyes.

SEO Tools & Marketing

Search engine optimization is crucial, and Wix sites offer a robust infrastructure and a comprehensive suite of advanced SEO tools to enhance your organic search competitiveness. Additionally, Wix provides a personalized step-by-step SEO plan to assist you in getting started, and you can connect your site to Google within seconds. With Wix, you not only benefit from top-notch SEO capabilities but also enjoy the highest level of security, reliability, and abundant opportunities for product and marketing integration.

In addition, you have the App Market. Because Wix has a market where you can search for and add apps, you can add many SEO and marketing apps that will help you promote your website in search engines and market it to your target audience. Some apps are available for free while others have premium features that require a one-time fee or subscription.

There’s a powerful set of built-in marketing tools that let you create AI-driven campaigns on Facebook and Instagram, send out eye-catching emails, or create promotional videos.

Social Media Tools

There are built-in social media tools in the Wix site builder, including a social media bar, feeds, and like and share buttons. You can also create your own social posts right from the dashboard. If you want more complex or different features, you can visit the App Market where you can browse dozens of social media apps that you could use.

eCommerce

Setting up a store on Wix is pretty fast. You simply click Add and then Store. You’ll be able to easily add and edit endless products and collections. You get to choose from a wide variety of payment options, including Wix Payments, Wix’s native payment provider, plus over 50 payment gateways worldwide, like Stripe, PayPal and local solutions. With Wix Editor and Editor X you have full design control. You can customize your storefront, cart, and checkout with features like Quick View, Wishlist, Buy Now, and Add to Cart buttons. To start selling and accepting payments, you need to upgrade to the eCommerce package.

Wix’s latest eCommerce features include:

• Sell on Amazon: Add Amazon as a sales channel to your Wix store and manage orders and inventory from your Wix dashboard.
• Wix Owner app: Download the app to chat with your customers in real-time, track analytics, and run your business on the go.
• Wix Point of Sale: SellStreamline your online and in-store with Wix POS. You’ll be able to review and manage your entire inventory, all sales, payments, analytics and more—wherever you sell.
• Gift cards: Add Gifted to your site to start offering gift cards on your online store.
• Buy now, pay later (BNPL): Add Afterpay, Affirm, Sezzle, and more to let your customers pay over time while you get paid upfront in full.
• Order fulfillment: Use Shippo or Shipstation to efficiently manage your orders and print shipping labels at competitive rates.
• Inventory: Set your store settings to automatically update your stock levels when an order is placed.
• Product Subscriptions: Get a steady source of revenue with product subscriptions.

Apps and Plug-ins

Wix has an App Market where you can browse loads of different apps by Wix and its partner companies. You can browse apps by category or search for a specific app or feature that you want. Some apps are free, while others have additional premium features that require a fee. Many of the available apps are quite useful, like the MailChimp app for collecting subscribers, or the Facebook Like Popup that engages your visitors with a popup and asks them to like you on Facebook.

Wix Security

Wix Security benefits include:

Dedicated World Class Expert security team – 24/7 – Security at Wix is fully managed so your only focus and concern is running your business. Wix’s dedicated team of experts is responsible for monitoring and optimizing Wix infrastructure and security solutions around the clock to prevent and detect any vulnerabilities and potential attacks.

Operate on a holistic security framework: Prevention, detection, and response.

Compliant with the highest industry standard: Wix conducts regular audits and attains the highest international security standard of certificates and compliance for its platform and users regarding user privacy and data protection.

Secure payments: Every Wix eCommerce site is compliant by default with the Payment Card Industry Data Security Standards (PCI DSS). Wix eCommerce provides merchants and buyers with secure checkouts and payment methods ensuring they are protected from fraud and risk activities—allowing merchants to choose from 50+ secure payment providers. Secure payments: Every Wix eCommerce site is compliant by default with the Payment Card Industry Data Security Standards (PCI DSS). Wix eCommerce provides merchants and buyers with secure checkouts and payment methods ensuring they are protected from fraud and risk activities—allowing merchants to choose from 50+ secure payment providers.

Advanced Security Monitoring

Wix ensures your site is secure with 24/7 monitoring, HTTPS, and SSL protection, keeping your data safe and compliant with international standards. Its servers undergo regular hacker testing and include DDoS protection, helping to keep your site stable and secure.

Automatic Setup and 99.9% Uptime

Hosting setup is automatic upon publishing, requiring no additional installation. A 99.9% uptime guarantee ensures that sites remain accessible for visitors at all times, supported by continuous data backup protection.

Free Hosting with Global CDN

Your site is hosted on Wix’s global content delivery network (CDN), a network of connected servers worldwide. Visitors are automatically routed to the closest server, so your site loads faster regardless of their location.

Storage and Bandwidth

Starting with 500MB storage and 500MB bandwidth, Wix’s hosting grows with you as you upgrade. Premium plans offer up to 50GB storage and unlimited bandwidth, providing ample space for media-rich content and allowing visitors to stream and download without a hitch.

Protected and Reliable Hosting

Wix automatically manages your hosting on a network of worldwide servers, ensuring 99.9% uptime and continuous data backups. With automatic backup and restore capabilities, you can revert your site to a previous version at any time.

Custom Domain and Professional Email

Wix makes it easy to personalize your online presence with a custom domain. You can choose from a wide list of top-level domains (TLDs) or connect an existing one. Build your brand further by creating a professional email address that’s tied to your domain.

Built-In SEO Tools

Integrated SEO tools boost your site’s visibility, supporting the growth of organic traffic to help you connect with more customers and effectively promote your business online.

In addition to essential hosting and security features, users have access to a range of tools that make it easy to manage, customize, and expand their websites:

• App Market: Access hundreds of third-party apps that help you enhance functionality, from e-commerce to customer service tools, supporting growth and engagement.
• Code Development Platform: For advanced users, the platform allows custom code additions, offering deeper design control and functionality to build a truly unique site.
• Multiple Site Collaborators: Invite team members to work on your site and assign roles and permissions, making it easier to manage large or complex projects.
• Multilingual Website: Translate your site into multiple languages, making it accessible to a global audience and ideal for expanding into new markets.
• Page Duplication: Quickly duplicate pages or transfer them between sites to streamline design updates and improve workflow efficiency.
• Customizable 404 Error Pages: Personalize your 404 error page to provide a better experience for visitors who may land on a non-existent page.

These features make it easy to scale, collaborate, and customize, ensuring your site grows and adapts to your needs.

Design & Templates

Creating a visually appealing website is simple with a range of design tools and customizable templates available:

• Mobile Site Editor: Design a seamless experience for mobile visitors by customizing layouts specifically for mobile devices.
• Entrance Animations: Draw attention where it matters most with a variety of animation effects that make key site elements stand out.
• Image Shape Crop & Filters: Crop images precisely to your preferred shape or ratio, and enhance them with a wide selection of filters.
• VideoBox: Present videos in an engaging format by customizing the box design, ‘play’ button, and overlays for a professional look.Custom Fonts: Upload unique fonts to align your site’s typography with your brand’s personality.
• Gradients and Transparent Videos: Use gradients for vibrant backgrounds and add transparent videos to seamlessly blend media with your site’s design.
• Website Templates: Choose from over 900 professionally designed templates, each fully customizable to suit your brand’s style.
• Text Mask & Shape Dividers: Add creative flair by filling text with videos, images, or gradients, and split page layouts with shape dividers.
• Sections & Custom Interactions: Structure your pages with sections and engage users through animations that trigger on hover, scroll, or click.
• Vector Art & Slideshows: Bring your site to life with vector art and create visually appealing slideshows to display images and content dynamically.
• Color & Text Themes: Personalize your site’s look and feel with cohesive color and text themes that reflect your brand’s aesthetic.
• My Designs: Save custom elements to ‘My Designs’ for easy reuse across different pages or projects.
• Mobile Welcome Screen: Set a unique welcome screen for mobile visitors, ensuring a smooth and branded first impression while the site loads.

With these design features, creating a unique, brand-aligned, and visually engaging website is both straightforward and flexible.

Ease of Use

From my experience, the hosting setup here is refreshingly simple. When I publish, everything’s automatically in place—no extra configuration needed, which takes a lot of the guesswork out of things. The 99.9% uptime guarantee has been reliable too, keeping the site accessible without any hiccups, and the built-in security gives peace of mind.

As my site grew, upgrading for more storage and bandwidth was straightforward, and I noticed an improvement in speed for visitors thanks to the global content delivery network (CDN), which helps keep load times consistent across different regions. I’ve also been able to add a few collaborators and tweak details like the 404 error page, adding just enough customization without extra hassle. Overall, the hosting feels practical and flexible, making it easy to manage and grow as needed.