Features & Functionality
Bubble comes with many of the key features you’d expect from a website builder, such as a drag-and-drop editor, free stock photos, support for video and audio, and more. It also includes comments and annotations so you can talk to your team members about updates and changes within the app, mobile-only editing so you can get pixel-perfect responsive pages, and the ability to customize every single element until you’re happy with it.
Drag-and-Drop Builder and Design Control
Bubble includes a visual drag-and-drop editor that lets users build fully responsive layouts without writing code. You can insert free stock images, embed video or audio, and make pixel-level adjustments directly in the editor. It also supports mobile-only editing, giving you precise control over how your app or site looks across different devices.
Collaboration and Team Tools
Built-in commenting and annotation tools allow team members to leave feedback and discuss updates directly inside the builder. This makes collaborating on app design and logic easier without relying on external tools or endless back-and-forth.
Build Entire Web Apps
While it functions as a website builder, Bubble’s real strength lies in its ability to power full-scale web applications. You can create everything from marketplaces and subscription platforms to CRMs, SaaS products, or internal tools. Bubble handles both front-end and back-end logic, so you can define workflows, data models, and app behavior without touching code.
Localization
Bubble makes building applications that adapt to different languages and currencies easy. The built-in localization features allow you to show content in a user’s local language, adjust formats like dates and numbers, and support global audiences with minimal setup. This is ideal for apps targeting international markets.
Plugin Marketplace
Bubble’s plugin ecosystem is one of the most extensive in the no-code space. With thousands of free and paid plugins, users can extend their app’s functionality in just a few clicks. Whether you need integrations with third-party APIs, payment gateways, advanced UI components, or AI services, there’s likely a plugin for it—and more are added regularly.
Design & Templates
Bubble is built for users who want full control over their website or app design, but that flexibility can slow things down if you’re looking to launch quickly. To help with that, Bubble offers nearly 300 free and paid templates through its marketplace. Templates can be sorted by category, use case, price, or publish date, with options ranging from blogs and dashboards to social networks, SaaS platforms, and games.
The quality of templates varies since it’s an open marketplace, but many are professionally designed and offer a solid foundation. Each template is fully customizable, so you can adapt the layout, styling, and functionality to match your brand or business needs. That said, switching templates mid-project is difficult, so it’s best to choose one that fits your vision from the start—or build your design from scratch using the visual editor.
Ease of Use
Bubble is powerful, but it comes with a learning curve. The visual editor gives you deep control over every part of your app—from layout to data structure, but that flexibility means it’s not as plug-and-play as simpler website builders. If you’ve never built a web app before, expect to spend some time learning how Bubble works.
To support users, Bubble offers resources based on your plan. Free users get access to a robust documentation hub and an active community forum. Paid users gain access to email support, which can help troubleshoot issues more directly. While it’s not the most beginner-friendly tool out of the box, those willing to invest some time will find Bubble opens the door to building far more than just static websites.